BizSugar.com › Online Marketing › 5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others.

How effective are newsletters, exactly? According to Convince & Convert, people who buy products marketed through email spend 138% more than non-subscribers. And last year, more than 4 in 10 recipients made at least one purchase after reading a promotional email.

As a small business owner, newsletters should be an important part of your online strategy. Here are several providers that you may want to check out. They are not just easy to use. They are also affordable!