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You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave yo Read More

Many business owners would like to get more involved in the direction of their site, or at least know enough to ensure that they can work with developers. At the same time they might be afraid of tinkering. A child theme can help them mess around without the fear of destroying the theme they had i Read More

Want to know how to set up and run a successful Kickstarter campaign? Here are a few tips to help you to launch a successful kickstarter campaign. Read More

Having a blog plays an essential role in any content marketing strategy and is a seriously effective way of gaining more website traffic, leads and customers. They help improve your search ranking and get your business seen on Google. Read More

I am just grateful to see one of the NBA players I respect so much finally get inducted into the NBA Hall of Fame: Alonzo Mourning. He deserves it.

What lessons you can learn from him for your business? Read More

Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users. Read More

Last week proved to be revelatory as, for the first time in over five years, I was forced to drive to my workspace. The circumstances that made the drive necessary are inconsequential, but as I stared at the city skyline from the highway with the car idling in park, and being forced to breathe in e Read More

Practicing HR professional, director of TheCareerCafe Kazim Ladimeji shares his thoughts about why a Balanced Scorecard is crucial to the survival of a growing business. Read More

Pinterest has more than 70 million registered users and 20-30 million active monthly users. It's a force to be evaluated with in the world of social networking. Read More

Personality tests usually tell you how you see the world. This new test tells you how the world sees you Read More