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As the lights went out at last night's Super Bowl, we were all bombarded with viewer reactions on our personal social networks. Whether the cause was Beyonce's fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More

One of the major goals of any event planner is to ensure the guests are comfortable and well entertained. It is also important to consider making the event unique so that it can stand out from the rest. One of the ways of making your event truly special is by having singing waiters perform.
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In episode #14 of the Content Warfare Podcast a man I once described in his comments section as Gangster, the most excellent Mark W Schaefer from Schaefer Marketing Solutions and the {GROW} blog. Read More

Email marketing is not dead. It is golden. So how do you start building an email list? You need to have people’s email address if you need to reach out to them Read More

Many entrepreneurs don't realise that it is actually possible to have too much of a social media presence. It's a common mistake, and it's avoidable. How? Read More

It's simple.

Every website could use more traffic.

Profitable traffic would be even better.

The kind of traffic that likes you, devours your content, consumes your products, tells their friends, and comes back hungry for more.

You know... the lege Read More

Are you struggling because you lack the skill that’s the most important aspect of any business - marketing? Read on and find ways on how you can get the right customers for your business. Read More