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I realized the other day that my business wouldn’t exist if it wasn’t for content curation.

When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the ti Read More

Integrated marketing involves creating a campaign that integrates web, social media, and email promotion along with videos, press releases, and ad campaigns, all delivering the same universal brand messaging across every channel. For the marketing department of a small business, creating such a rob Read More

Here's a list of 20 of the best business blogs with expertise in entrepreneurship, SEO, content marketing, general business tips, and more! Read More

5 Reasons Why Users Unsubscribe to Email Newsletters

Email marketing to your subscriber list can be very effective in driving sales, but not if your customers unsubscribe for reasons that could easily be fixed. Read More

How do you know which company is best? Asking the company several important questions can help you to find a SEO agency in Toronto to help your business gain the online exposure it needs to stand out from the competition. Read More

I have just started reading Roald Dahl’s books to my daughter.

And you know what? Reading these books is so damned easy. That’s brilliant writing, if you ask me, and exactly what we should be striving for in our business copywriting. So, this is the Roald Dahl Guide to persuasive copywriting. Read More

An FAQ page for frequently asked questions? Seriously? Does anyone even read that page on a website?

Short answer: Yes. Potential customers with questions read FAQ pages.

This post covers some common FAQ page fails that will lose customers (and the money they might give you) and some tips on Read More

Have you ever been in a situation where you are the buyer and the sales experience is uneasy, maybe even aggressive or confrontational?

We all have. Read More

5 days of inspiration, challenges and camping in a world of tech and innovation

Do you dare to dream, love to make things, hack things, and solve difficult problems? Do you love puzzles, play games, and take actions to create a better future? Are you already imagining the future and how you can Read More

Wearable camera maker GoPro Inc (GPRO.O) named Apple Inc (AAPL.O) designer Daniel Coster as vice president of design, effective the end of April.

Coster was a core member of Apple's industrial design team for more than 20 years and is credited with contributing to devices such as iPhone 4 and iP Read More