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Is marketing becoming more science than art? "It’s partly about the creative, for sure, but it’s also (and arguably mostly) about campaign optimization and automation made possible by a plethora of marketing software, which are now as much a part of the modern CMOs arsenal of tools as all of the “c Read More

In this guest post my friend Dave Schneider is going to share in-depth how to find speakers for your virtual summit… even if you have no network.

Dave reached out and wanted me to take a look at his software NinjaOutreach, and I was very impressed after testing it for a bit. I’ve also stumbled a Read More

Content has been in the limelight ever since the digital marketing space became a prime location to sell products and services. The internet has been a blessing for marketing companies not just because it has tangible results but also because it provides valuable feedback to how well the campaign i Read More

Want to improve your Pinterest boards and grow your following? Here are 10 tried and tested ways on how you can do it. Have success with Pinterest! Read More

How Mallee Blue ranks it's own content and publishes its clients content for the first page of Google. Improve your own search position with these steps. Read More

Tax season is the busiest time of year for bookkeepers, and a great time to add new clients to your roster. In the first three months of the year, business owners begin to prepare to file their taxes and panic often sets in. Here are some tips for building your business as tax day approaches! Read More

Tax season is the busiest time of year for bookkeepers, and a great time to add new clients to your roster. In the first three months of the year, business owners begin to prepare to file their taxes and panic often sets in. Here are some tips for building your business as tax day approaches! Read More

Blog commenting may destroy your blog. Seriously.

I know it sounds weird from a rabid commenting fan like me but this is a cautionary tale ya need to check out.

Here's why....
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Jim Fowler of Owler discusses how changing technology has impacted crowd sourcing business models over the years, and how these models will only succeed if humans and the way they communicate are not automated out of the equation, but freed up to think and share more efficiently, improving their ab Read More

There are numerous reasons why B2B companies should consider implementing a pay-per-click marketing program. However, business-to-business companies struggle to understand how to incorporate a B2B industry PPC strategy, and are therefore reluctant to allocate a budget toward a PPC campaign. Read More