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Many company owners and employees have mixed opinions on the Peer Performance Review, also known as the 360 Review. This type of review, often performed anonymously, is carried out when an employee within a company reports to his boss on another employee’s performance without that employee’s knowle Read More

When customers go online to search for a local business, they look for things like reviews, location, hours and other general info. Since Google is one of the first places most customers turn to when looking for such information, it’s important that the search engine makes it easily available.
To Read More

Irrespective of one's age reading is a necessity and sometimes the subject matter can be dry, mentally taxing and difficult to get through.
Here are some Tech Tools I find useful. Read More

Irrespective of one's age reading is a necessity and sometimes the subject matter can be dry, mentally taxing and difficult to get through.
Here are some Tech Tools I find useful. Read More

It’s harder than ever to be everywhere your customers are. By making emerging channels part of your marketing strategy, you can stay connected to your customers—and ahead of the competition.
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Favicons, tiny icons usually only 16 pixels by 16 pixels, provide another branding opportunity for your company by allowing your logo or icon to be visible when users have your website open, even when they are working in a different tab. Like typography and color choices, choosing and placing a fav Read More

A webinar can help you reach a vast audience and grow your business. Here are some best practices for creating and delivering a webinar that hits all the right marks. Read More

Data is a powerful tool in content marketing, but it can be hard for readers to understand unless it’s presented well. One solution is providing a visual breakdown of the data in a context that’s easier for the average web user to read or scan. Read More

Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their website, blog or brochure.

So how do I dig deep to produ Read More

In my nearly ten years of small business ownership, perhaps one of the most advantageous lessons I’ve learned is that not every client is the right fit for my business. It doesn’t matter whether I’m going through a dry spell or thinking about my long-term cash flow, there are certain clients that I Read More