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Summer presents businesses with excellent opportunities to reach out to their target audience. It’s the perfect weather to do some quality advertising outdoors. Here are 10 trendy summer promotional items that can make your next marketing campaign a memorable one. Read More

The MICE Industry has been evolving in recent years. Learn more how Outstanding Social Media Make the MICE Market SOAR. Read More

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, et Read More

Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes:

Whether you’r Read More

Google has issued a set of best practices for publishers who review products they get for free from companies. If you’re reviewing a product that was gifted to you, Google says that information should be disclosed. Read More

Article after article on content marketing highlight the blog as the flagship of digital marketing. Yet, here you are, you still have not taken the plunge and added blogging to your social media efforts. Why not? If you are like many people, it may be because you are holding on to a few prejudices Read More

Let me ask you a simple yet crucial question. How well do you know your customers? Some marketers claim they know their customers so well that they can guess what they want to purchase in just one hint. Well, that may be possible for some. Read More

It’s not always a question of which advertising platform outweighs the other. Rather, it’s knowing how to use both to get the best results. Read More

Finding #4: “Paid search represents a bigger opportunity for traffic to your site on a mobile compared to desktop, especially if ad extensions are present." Read More

True, there are dozens of options and lists of recommended PPC-based ad networks. But how do you choose the one (or ones) that are right for YOUR website?



So you’ve done your research, found the top paying ad networks according to reviews, and now you have to choose which ones to deploy acro Read More