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Besides the obvious which we all probably already know: that content marketing’s importance is paramount for brands today, changes in other aspects of the digital landscape further fuels this exponential growth. For instance, with the launch of Google’s latest hummingbird algorithm late in 2013, th Read More

Podcasting. Do you use it in your content marketing strategy?

Podcasting is a cool way to share your content, market your brand, and gain interested and engaged prospects. You can open your marketing reach to new audiences that may be different than the typical blog reader, Slideshare skimmer Read More

Social engagement creates activity. It should be the bread and butter of any solid social media campaign and can be the result of sharing compelling content Read More

Business owners can now collect data about their marketing efforts in Twitter thanks to Twitter Analytics. But how can businesses maximize its benefits? Read on to find out. Read More

I’m excited to introduce a friend of mine and the next guest writer in my series. I met Kevin earlier this year and the thing that immediately struck me about him was his witty personality and unique writing style. He’s a marketer with integrity and has a lot of knowledge to share. Read More

Your ‘About Me’ page is one of the first things prospective clients see when they look for you. If your web copy is generic or just a little bland, you might be losing clients before you even have a chance to talk to them. Read on to find out how to craft a great 'About Me' page effortlessly. Read More

Jamba Juice CEO James D. White discusses how he led the company through a turnaround, building Jamba Juice into a global juice powerhouse. This talk was part of the Dean's Speaker Series. (September 3, 2014) Read More

Feeling overwhelmed by information overload? Start small and achieve more by putting these 5 scientific discoveries to work for you. Read More

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information Read More

Building a career on Vine is no longer out of the norm. The video-sharing app is home to millions, brands and users alike. So naturally, many have tried to stand out from the crowd. Watch the video to understand and learn how KC James rose to fame and fortune by using the platform. Read More