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As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It's perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that, if done correctly, it can work like magic to bridge the gap between Read More

Twitter replaces Moments with a new Explore Tab. Why does it matter? This update combines multiple features, making it easier for you to find great content. Read More

A must-read list of tools, apps and resources that help you coordinate, manage and develop your marketing and business growth this year.
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It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of a baby laughing or an article about a mom creating storybook photos.

Trying to break the code Read More

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Read More

If you’re looking to content marketing to sell your product or service, here’s why you might want to rethink your expectations. Read More

For many businesses, January can be a deadbeat month. With the holiday over and cold weather in the air, coming back after the break can be hard. Employee morale can also take a dip which, in turn, lowers productivity. But small business owners can’t afford to get the January blues. Try to look as Read More

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media. Read More

According to the 2016 Kauffman Index of Startup Activity, the biggest category of new entrepreneurs in the United States are those with college degrees. Those who graduate with a degree also have the highest opportunity share, which increases with education level.

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Even smart entrepreneurs and small business owners make critical legal mistakes that threaten the survival of their business. Here are 10 of the most important legal mistakes that many business owners make – and what you can do to avoid those mistakes. VIDEO. Read More