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(at something). Which makes it imperative that you connect and ask for help. At the same time that we encounter this humbling idea, we also need to acknowledge that you are better at something than anyone you meet. Everyone you... Read More

Big data isn’t just for big business. Big data is also important for small businesses. If you’re not focusing enough on your analytics, you could be missing out on amazing growth opportunities for your business. You might be making decisions that hurt your business. Read More

Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies. We asked 6 experts to predict the key marketing trends for 2017. Read More

In this episode of Business Systems Explored, Armando shares a system for managing a Facebook ad campaign like a PRO.
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Imagine you and another chef are preparing a steak dinner for 50 guests. You enter the kitchen with nothing but a butter knife. But your partner's wielding an extra-sharp, top-of-the-line piece of cutlery. They carve up the meat with quick, precise strokes—while you're stuck sawing away. Read More

Learn how to write the perfect headline for a blog to increase traffic, engagement and sales through digital marketing and social media as a small business. Read More

The questions span a wide range of topics, including government influence, economic confidence, major business challenges, staffing needs, marketing practices and tools, changes in IT spending and use, the role and scope of social media, employee roles and inventory/asset management tools. Read More

The entire reason we’re concerned with qualified leads is in order to attract the right type of traffic, compared to just any type of traffic, seeing as how 100 qualified leads will almost always outperform 1000 or more unqualified leads.

With that said, let’s look at practical ways we can achie Read More

Harvard University Professor Michael Luca showed in a 2016 paper that a one-star increase in Yelp rating lead to a 5-9% increase in revenue for independent restaurants in Washington State. A successful strategy on Yelp doesn’t require spending any money, and is an opportunity for your interactions Read More

In this article, we are going to touch on some of the most common mistakes budding entrepreneurs make and how you can avoid them. Read More