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Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

Another year of blogging came and gone, yet the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken Read More

Maximizing income is top-of-mind for every small business owner, but if you’re paying for software or apps to help run your business, you could be throwing money away. Google offers several products that can help you do more, market better, and attract more customers—all for free.

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Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.

If you'd like to boost your content marketing strategy, bet on evergreen content. Read More

Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags correctly can be a little confusing. In this post I'll review the top hashtag mistakes I see people and businesses make over and over. Read More

This may sound silly, but you should hire a hacker to launch a cyber attack on your systems. It is called penetration testing, and here is why you need it. Read More

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcastin Read More

A good entrepreneur is not necessarily born a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Read More

Creating and defining your voice is a process of selecting a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits. How can your business find its very own brand voice? Here are some steps and tips that can help you: Read More

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see the early notification tweets: “Peeps – I am going to be sending more tweets than usual the next hour, headed into a tweet chat.” Read More