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Overcoming lead generation challenges is hard for small businesses. Which is why, they heavily rely on word-of-mouth marketing, guerrilla marketing and client referrals to capture leads. Read More

Content marketing is much more than writing great copies and having people read them.

Content marketing is insisting readers to turn into buyers, without visibly insisting them. Read More

If you own a business, you must think about marketing. And when it comes to marketing a business, you just can’t do without visuals. That’s the simple truth. Visuals have long been the key to marketing across all platforms. And they have become increasingly significant in the digital world as well. Read More

What is your big idea?

Found it……..or still looking? That one idea can be the catalyst to a life imagined.

Just one glimmer of inspiration can transform. It just needs that spark.

And that can start with one book….. Read More

Here's a look at what you need to do on the non-techie side of things before you go live. A little bit of planning up front will make the world of difference in the outcomes of your live videos. Check out my tips and a checklist for going live and please share your tips too! Enjoy! Read More

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri Read More

I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases Read More

Social media marketing is almost a given for website owners these days. It is important to brand yourself effectively, even on social media and hashtags are an excellent way to accomplish that branding. They are also an effective way to track how well your online marketing is doing.

That’s where Read More

In networking events, introvert entrepreneurs need to be self-aware and focus on what matters. Here is how to make the most of your next networking event. Read More

These 14 books were all suggested as a response to the simple question, ‘One book every entrepreneur should read.’ They cover a huge array of topics, from the vaguely theoretical and academic to the direct and actionable—and everything in between. Read More