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Global marketing. Localization. International marketing. Entering emerging markets.

Basically, world domination.

These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excu Read More

Start to think OUTSIDE of the stock market when you're investing – Start investing! Read More

The future of commerce is social; brands that want to stay ahead of the innovation curve should begin selling through social media now in order to develop a strong competitive advantage later, when shoppers complete a majority of their purchases through their favorite social sites. Read More

The future of commerce is social; brands that want to stay ahead of the innovation curve should begin selling through social media now in order to develop a strong competitive advantage later, when shoppers complete a majority of their purchases through their favorite social sites. Read More

Successful store owners never stop selling. When there is an opportunity to deliver more value to customers, ecommerce entrepreneurs encourage shoppers to complete follow-on purchases. The result is a happier customer whose lifetime value increases exponentially for the business. Read More

What do top marketing professionals resolve to do more of (or maybe less of!) in 2016? Ideas from planning to failure... Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

Brian Solis is one of the leading futurists/digital anthropologists in business today. Brian shares with us a few key themes covered in his book, including why it is imperative to go beyond focusing on building products and services if you’re looking to create the most valuable relationships with c Read More