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A recent study by The CMO Club revealed that more than 50% of CMOs are not using an omnichannel marketing strategy while 29% plan to do so over the next year. Based on these numbers, people apparently haven’t effectively utilized omnichannel marketing strategy. Read More

After reading an article on Jon Morrow's blog that gives plenty of reasons why blog ads is silly monetization method, I think that's too weird and a blanket statement. I voice my opinion in this article. Read it to see reality. Read More

One of the most powerful tools for businesses is still underutilized in today’s market. And that tool is Twitter. The significant push toward both social media and branding has made it nearly impossible to avoid this social space. Read More

Content isn’t just what you write to rank higher; it is everything that conveys a message to your target audience. To run your business successfully, you need to talk to your clients, customers, and readers, and what you say to them is your content. Read More

While many business partnerships in history have been formed on a whim, few stay together if all parties aren't completely invested in the company and in each other's ultimate success. Read More

Yes, content marketing is for individual franchisees too. Doing content marketing helps build a relationship between potential customers, existing customers and franchise outlets. Read More

‘Tis the season to relax a little and spend time with friends and family. There may not be much going on in the way of business events to round out the year but chances are you are plenty busy with holiday festivities.
If you haven’t taken the time to let those you work with all year round know th Read More

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limit Read More

In business it is easy to over-commit on tasks simply because there is poor visibility of how much time you have already committed to tasks and therefore how much available time there is for any new tasks. The Matryoshka todo list aims to address this problem in an elegant way. Read More

From gift wrapping to Christmas trees, department store Santa’s and beyond, what started as a religious holiday has taken on commercial significance.
Entrepreneurs, marketers and businesses large and small have certainly all played a role. But how did Christmas become so commercialized? Read on fo Read More