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The actual success of the app is evaluated through the app engagement and retention rate – how many monthly active users or MAU do you have.
We’ve compiled a list of 7 of the most common reasons why app users uninstall an app – so that you can ensure your app stays. Read More

The most common question I get from small business owners: “how do I get my site higher up in search rankings?” A tricky question. But one thing needed by all is a strong foundation. You don’t build a house without a foundation. Neither do you build your search strategy without one! Read More

All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI).

Here's how to find your business niche and target your market successfully... Read More

One of the most common family business challenges is the fact that the family and the employees are stuck in their comfort zone. Read More

One of the most common family business challenges is the fact that the family and the employees are stuck in their comfort zone. Read More

After countless “deaths” and “resurrections”, direct mail is still alive and kicking. Here are some figures on the usage and effectiveness of direct mail from the 2015 DMA Statistical Fact Book that we found interesting and surprising. Read More

There is a widespread belief, that startups today are hype! Well, actually, they are not! Usually they are dirty, crowded with “child diseases” and create a large amount of stress to its originators! Read More

Shari Narine, contributor to LoginRadius blog, explains here how registration forms impact conversion marketing. A must read article from my side. Read More

Newly started businesses or brands might not have a customer base yet, and that could give them challenges such as early losses, funding problems, and cash flow instability. To cope with those problems, entrepreneurs have to find an effective and efficient solution to attract customers, generate sa Read More

According to an article in the New York Times, 95% of blogs are ghost towns.

The fact is, the vast majority of blogs are, for lack of a better word, failures. They generate no money and very little traffic.

No wonder people quit — I’d quit too. In fact, I did.

The first blog I started, ACo Read More