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Yes, you understand correctly: if you include one or more photos or videos with your release, you could see exponentially more people reading your release.

And yet, so many businesses aren’t using images in their releases! Read More

Yes, you understand correctly: if you include one or more photos or videos with your release, you could see exponentially more people reading your release.

And yet, so many businesses aren’t using images in their releases! Read More

“How many hours should I spend on social media every day?” is a question that people have kept asking me ever since I started coaching. My answer is always the same: It is not the number of hours that matters. What matters is how well you use the time you have.

Unless you are a community or soci Read More

Is your business suffering slow growth under the weight of chaos? Do you have trouble keeping tabs on projects, sending invoices on time, or preventing double-booked appointments? If you’re feeling frazzled and disorganized, don’t worry. You can get back on track in no time. Read More

Today with the explosion of digital channels and technologies you are spoilt for choice as a digital marketer. Marketing automation can effectively help put things into perspective so that you stay on top of things. Go through this insightful infographic in order to gain an inside view of the world Read More

The military has long recognized that machine guns are force multipliers for rifles, but businesses have been slow to capitalize on this concept. Sometimes all the planning in the world isn’t enough for business survival, when things change as fast as they do today. Every business, especially start Read More

Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression?

Content in and of itself is not the complete picture. Design matters. Visuals matter. User experience matters!

Mark Schaefer talks about this in Read More

Many big retailers now appoint big analytics to get a fruitful result from their Retail business. To get the most effective result from Big Data Analytics the Retailers merges the structured data with the semi structured data. Read More

In this post I talk about why no seasoned bloggers should have writer's block based on their experience and the resources they go to. I also share some ideas of how you can dispel this myth Read More

I’ve got a confession to make.

As a content writer for a number of B2B clients I’ve been coasting – cruising through e-books, white papers, and infographics with the same tone of voice. Read More