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Beacons are a new class of low-powered, low-cost transmitters that can notify nearby mobile devices of their presence.

The technology enables a smartphone or other device to perform actions when in close proximity to a Beacon allowing businesses to send content, offers and more through push not Read More

Ads with gaming elements showed engagement rates of 16.2 per cent, compared to 10.4 per cent for standard HTML5 display ads, and had a click-though-rate almost 25 percentage points higher. Read More

Is the very public face of Mark Wright and Climb Online a good or bad thing for the Digital Marketing industry? Read More

A couple of weeks ago, I had the honor to feature content curator Karen Dietz on the blog.

Karen does a stellar job at presenting her posts. And this is what I would like to show you today.

Below is one of the best curations I have read from her. Read More

What are the two most powerful strategies bloggers can implement? Guest blogger (and engagement superstar) Adrienne Smith shares her insight with us. Read More

The technology world is moving fast. While not every new piece of equipment/software can speed up your business, you should stay up to date. What technology do you plan to get for your startup this year? Read More

If you're in eCommerce marketing, you've probably heard of a site called Ahrefs.com. What is Ahrefs? To put it simply, it's a tool used to measure, analyze, and monitor backlinks. It really helps when you are trying to find out what links do well for your page and trying to see a trend in your part Read More

Big brands are dominating the SERPS for the most important keywords. But does that mean they do SEO better than anyone else? Do they know a secret to rank higher in Google or are these companies tricking the algorithm? Read More

It is imperative today to make sure that your site works on every device. Here are three reasons why you want to adopt mobile and responsive design. Read More

No matter what other people say about blogging, it is a very time-consuming activity. You will have to spend hours every day writing, editing and promoting your posts. Read More