BizSugar.com › Marketing › How Beacons Are Shaping The Future Of Local Digital Marketing

Beacons are a new class of low-powered, low-cost transmitters that can notify nearby mobile devices of their presence.

The technology enables a smartphone or other device to perform actions when in close proximity to a Beacon allowing businesses to send content, offers and more through push notifications to their prospects phones.

Here we talk about the geofencing and contextual search opportunities through beacon marketing.