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Continuing our Storytelling 101 series by talking about the most popular — and the most misunderstood — story that marketers tell: the customer success story. Read More

Clients are no longer satisfied with a siloed approach from their marketing agencies. Instead, they're looking for one agency that provides all the services they need. Take a look at the past, present, and future of digital marketing to determine your agency's next step. Read More

With nearly 80% of companies having adopted marketing automation technology (or planning to this year), what's the next frontier of marketing innovation? Based on where VC money is headed, it's predictive applications. By leveraging data science to make sense of the ever-growing amount of informati Read More

Did you know Dropbox has spent very little on advertising, yet is worth $4 billion? What have they done that’s made their business so successful? Read More

Instagram has a staggering 200 million monthly active users worldwide and growing every single day. With 75 million daily active users, it is fast becoming the social platform to have a presence on. It may seem small in comparison to Twitter and Facebook but it's growing at a magnificent rate. This Read More

Do you have a service or product websites but you are only getting a small number of referral traffic from Google and other search engine? Have you got all the basics in place – a well-designed website with detailed products or services, contact addresses and portfolios, but still no good prospect Read More

We’ve collected 21 quotes from women about the challenges and fulfillment they’ve found in entrepreneurship. Featuring iconic business women like Oprah Winfrey, Coco Chanel, and Arianna Huffington, to small business owners who are etching out a path of their own and reaping the rewards. Read More

If you consider yourself a know-it-all social media guru, you're in for a surprise. Following the rapid evolution of social media analytics tools, industry experts are able to extract lots of new and increasingly detailed information that helps marketers to create more effective social media strate Read More

Like many entrepreneurs, you probably have little doubt that your startup business idea is so innovative and foolproof that there’s almost no chance of failure. The statistics, however, suggest that the only real certainty in business is that more than half of all new startups fail within the first Read More

While many businesses are looking to attract Christmas trade, some may be neglecting a more important long-term consideration: how to keep hold of the custom they gather in the coming months and turn one-off Christmas purchasers into loyal return customers. - See more at: http://www.jonnyross.com/n Read More