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A study by the Project Management Institute (PMI) shows that 55% of project managers believe communicating effectively to all stakeholders is critical to determining project management success. But as it stands today, the challenge to make effective communication a possibility becomes steeper as mo Read More

In episode 130 of Online Marketing & Communications I take a look at remembering to target potential buyers with different kinds of content marketing. People are at different points in the buying cycle when they come across your website, tweets, Facebook Page, podcast or videos. Read More

Island Creek Oysters supplies oysters to more than 400 chefs across the United States. Restaurants that serve its oysters include Thomas Keller’s Per Se and French Laundry, the Eastern Standard in Boston, and the Oyster Bar in New York’s Grand Central Station. The company sells roughly 120,000 oyst Read More

The numbers don’t lie: the popular photography app Instagram has nearly 200 million active users monthly. Are you tapping into this engaged group of social media users? With brand reach on Facebook declining slightly, now is a great time to spread out your brand’s social media presence, and Instagr Read More

There is method to captivate your audience whether you speak to it or write for it. Here are some great tips that will teach you how to do just that. Read More

In the past several years, the Brazilian government has placed the power in the hands of the people, starting in 2007 when Brazilian academic and lawyer Ronaldo Lemos proposed an online bill of rights drafted by consensus. This led to President Dilma Rousseff signing into law an Internet constituti Read More

Businesses are internationally making use of internet to carry out not just trades but also other operations due to its merits of ease and convenience. Pakistan is a developing country where businesses are carrying out local as well as international operations. Read More

A common question from new Facebook advertisers is often, "Which type of Facebook ad should I use?"  There are many options and money is on the line. Read More

Back in college I attended a conference, in which the Founder of Reddit spoke about their story.

At the end of the presentation, a man in the back raised his hand and asked the question “What do non technical founders do pre launch?”

Then he more seriously answered that he spent the bulk of h Read More

By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorith Read More