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Tech companies have been talking about connected homes for years – The Internet of Things – where appliances and accessories will be connected to the Internet. Have you thought about how a world with connected devices surrounding us would be? Read More

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. According to the National Business Incubator Association (NBIA), there are over 7,000 of these locations worldwide, and even new online vers Read More

Every business has a compelling story to tell, and finding yours can mean the difference between marketing and messaging that rock and those that flop. Read More

Too many owners of small businesses equate having an on-line presence through a website, blog or social media activity with having a clear, concise brand. Not true; a brand and an on-line presence are not the same thing. Develop and roll out your true brand, it will do important things for you. Read More

Too many owners of small businesses equate having an on-line presence through a website, blog or social media activity with having a clear, concise brand. Not true; a brand and an on-line presence are not the same thing. Develop and roll out your true brand, it will do important things for you. Read More

When it comes to social media, one of the hot topics that is always coming up is whether or not buying friends/likes/followers is a good idea.

In other words, is there a shortcut to social media success?

The short answer is no. Read More

Latest blog post on Social Media Rush on ways to get more Twitter followers without breaking the rules.

Tell me what you think and would appreciate if you can share it around! Read More

An article that consider price from customer perspective, sheds light on questions like how do customer use price to take different decisions about product/service brand, what roles does price play from customer perspective etc.

I believe this article would help a great marketing lovers, smal Read More

The problem with creating a good first impression with your customer is that we have no idea when that first impression is going to manifest. We don’t know – or control – the factors that will be used to create the story that the customer will tell herself, which is why authenticity matters. Read More

Today’s paid social ads are so created that they easily blend with the other posts on the sites. The focus of such ads is to build up a community of loyal customers. As most of these sites enable the social marketers to reach a specific group of audience that they may most prefer, it becomes an inc Read More