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In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More

Google’s new “Automated Rules” allows Adwords users to specify monetary amounts (or percentages) by which to raise or lower bids or budget limits whenever a certain conditions are met. It is said to be the most- dangerous AdWords’ feature ever release which might only makes things worse. Read More

You need surrogates to sell on your behalf. And you need them well trained and well armed if you are to sell your solution and the change it brings. Read More