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We’ve taken a look at some of our favorite Instagram accounts. Here are five insights to help you create a great Instagram brand for your business, even if you don’t have a dedicated 30 person Instagram marketing team.
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Marketing is the bridge between your product or service and your consumers. Here are 7 fundamentals of marketing psychology that you can implement today to help your business succeed.



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Smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. Here are the five key highlights from the BrandZ 2017 report, containing important branding and marketing lessons for small businesses and startups. Read More

Why should your startup or small business invest in quality design? The most successful companies know there are compelling reasons to prioritize design to improve the odds of success. Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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A business demands many skillsets – fundraiser, marketer, HR rep, web designer, and so much more. We’ve gathered a collection of tools for startups and entrepreneurs that help you simplify, streamline, and get your new business running in no time. Read More

Being good at everything isn’t just impossible, it’s unhealthy. When people think that they can do it all, they fail to delegate or trust others- both of which are important skills for great leaders to practice. That’s why the best leaders recognize and work around their own weaknesses. Read More

‘Burnout.’ We’ve all heard of it. But, what does it mean to be burned out? And why should you care? Burnout is not a matter to be taken lightly; it can pose a serious threat to your career. Here are five tips to help you avoid burnout. Read More

What does it mean to be a leader? If you know the answer to this question, you can learn how to get the most out of your natural leadership style. Here are seven of the most common leadership styles for entrepreneurs and small business owners.

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Smart businesses apply science to marketing. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. How can you apply scientific wisdom to improve marketing for your business? Here are two approaches. Read More