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It’s not easy to start your own business, and unless you’ve done it before you often have no idea where to begin. We asked 10 respected small business experts to share what they believe is most important when starting a business. Here’s their advice. Read More

Even smart entrepreneurs and small business owners make critical legal mistakes that threaten the survival of their business. Here are 10 of the most important legal mistakes that many business owners make – and what you can do to avoid those mistakes. VIDEO. Read More

Successful entrepreneurs know that good branding is a vital factor in determining success, but with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important. We collected 20 important insights on branding that every entrepreneur and marketer shoul Read More

A company's brand is more than the name and logo, but a strong brand starts with a strong name. Yet naming a company isn't easy, as everyone who has tried to do so knows well. Here are 10 tips on how to name your small business or startup. Read More

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Read More

Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies. We asked 6 experts to predict the key marketing trends for 2017. Read More

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. Here are 10 keys to a great logo design. Read More

Like most people, I thought I understood what Attention Deficit Disorder (ADD) was all about. After all, the conversation about why some kids have a really hard time settling down and focusing in the classroom has been going on since the 1980s.
Over the years, I’ve had classmates and colleagues wh Read More

For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such simplicity has one very important drawback – it’s ineffective. Here's what law firms should do instead.

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Instead of paying large sums of money to buy an old domain, smart marketers can identify new TLDs to build a more cohesive brand identity. Here's what you should know. Read More