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Location-based mobile marketing and location-based search is going to be much more effective than location-based display advertising. By allowing an end customer to use their location information as “currency” to receive useful content or interactions, they are empowered and self-selected to be ope Read More

Simply put, direct marketing is strategically important for cable and broadband marketers, and the time is right to institute direct-marketing disciplines and capabilities at a level above the tactical. Why? Because direct marketing represents a crossroads of two fundamental concepts: Read More

Here’s a recap of ideas and trends as discussed by leaders, well-known analysts, and industry experts in mobile commerce solutions who presented at the show. Read More

It’s a fact of life for today’s marketers: Basic mobile devices are everywhere. Market saturation of Smartphone devices and mobile internet access is quickly approaching. Consumers want to connection and productivity through their mobile device, with user experiences tailored to their at-the-moment Read More

One of the questions I’m asked most often is about apps. I know what I tell customers, but I thought it’d be interesting to ask some of my colleagues here at Knotice. Here’s what they had to say. Read More

Mobile is a choice. It’s one way of many to interact with a message. It’s ubiquitous. It’s always on. It’s a small screen. It’s a short time to get someone’s attention. It’s a productivity and triage tool. It’s used with fingers, not a mouse. It’s imperfect cellular data connections.
So, when desi Read More

The new privacy hot topic on the web is Flash cookies. Are they really an evil plot to steal your private information and share it with the world? Read More

Our team is looking forward to attending and exhibiting at Internet Retailer’s first Mobile Commerce Forum in Chicago next week. If you’ll be in attendance, be sure to stop by booth 205 and say hello! Lunch Pail contributors Dave Lawson and Amy Chubbuck will be there. Plus, we’ll once again have so Read More

By now you’ve heard all about Google’s newest search phenomena, Google Instant. The big question is how this change will impact your own SEO strategy. Sure, when the news first broke, there were the classic “SEO is Dead” blog posts and articles. But now that the dust has settled, the picture begins Read More

Last week, I reported to you on the keynote by Glen Senk, CEO of Urban Outfitters, the multichannel consumer and the importance of having a holistic mobile strategy in place.
And there were many other sessions and ideas worth sharing. Read More