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Today, it’s imperative that each company have a unique brand identity. What can you learn from the most influential logos of the 20th century and how can you use this insight to create a stronger brand identity for your own business? Read More

Did you know that over 90% of potential customers say that color is the most important factor when they choose what products they buy? Here's a deep look at why so many businesses use blue in their brand identity - and whether it could work for your business. Read More

The key to smart marketing is using the right words at the right time, depending on your goals. We look at the magic marketing words that can help you boost conversions and improve the bottom line for your business. Read More

A business’s ability to evolve depends on its leader’s ability to let go of that death grip on… everything… and learn to delegate without micromanaging. Here's a good look at some of the reasons why delegating is so crucial to the good health of your business, and what you can do today to start gro Read More

The top retail businesses know that their brand is invaluable. We've conducted research into what the most successful retail businesses are doing right ... and wrong. We've cultivated a list of actionable lessons that apply to retail businesses of any size and we're sharing the results with you. Read More

What’s a startup or small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business or startup.


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Symbols are a visual shorthand that businesses can use to imbue their brand identity with a deeper meaning. Symbols create connections between your company and the ideas you want people to associate with your company. Here's what you need to know.


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Starting a brewing business is hard work. But, if you’re passionate about beer, and you’re ready to join the craft beer community, here’s a complete, 9 step guide on how to start a brewery business.


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Stock photography sites can provide the raw images that you can creatively transform into valuable visual content. They can also supplement the written content you’re already creating for your small business. Here are 7 of the most popular stock photography sites.


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91% of consumers are more likely to buy from an authentic brand than from a dishonest brand. If you’re struggling to grow your business, you may need to do more to convey authenticity to your customers and prospects. Here are five key factors that help brands increase their authenticity. Read More