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If you have an idea for a marketable app or are currently developing one, then the world may just be your oyster. But before you take your app to market and get it accepted by an app store, the Federal Trade Commission (FTC) wants to ensure that your security policies are up to scratch and that you Read More

Winning in business means knowing your numbers.
Without the right business reports you may be losing without knowing Read More

The Obama administration continues to do itself no favors in the controversy involving the Internal Revenue Service. The scandal over auditing practices by that most despised government agency has already prompted the resignation of Acting IRS Chief Steven Miller and spawned both Congressional hear Read More

This week's public relations winners and losers... Kim Kardashian, the IRS scandal, Apple's CEO and more. What's your PR Verdict? Read More

One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing interview series, I am happy to be addressing that question here. Read More

This article looks at some of the reasons why people are choosing to work from home, assisted by the availability of cloud-based software and CRM solutions. Read More

Every entrepreneur thinks their story is unique. It is to them, but may not be to the media. Here's why. A must read for new entrepreneurs struggling with the PR challenge and how to get noticed. Read More

These are all strategies anyone can use; all they require is time and imagination. Here are some tips to build your social media network. Read More

Content is king but only when the content you write and distribute speaks to the reader, not to the search engines. Learn why it's so crucial to make your content speak to people, not machines. Read More

Learn why marketing automation technology is the essential technology for creating marketing that people love. Read More