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Niche marketers know that consumers are chasing the “long tail” on the Internet. Instead of marketing to a huge demographic of mainstream preferences, online marketers are looking at selling to niche demographics. Read More

Would you like to improve the design of your social profiles? Here is a great sizing cheat sheet for all major social media platforms to help you! Read More

Ahh…Friday is our infographic day and while I usually have a few to share, today it’s just one single graphic that takes some time to digest I think.

The infographic I’m talking about today is entitled “Marketing Success with Google+” and if you know me or you read here regularily, you know that Read More

Here's a perfect example of a YouTube video that should be doing well but right now I would call this one a fail. Read More

The client who emails you on Friday night to add something to the project before disappearing until Monday... The Skype connection who wants to pick your brain at 3:30 a.m.... The self-proclaimed connector who sends generic LinkedIn invitations... Read More

Among his other legacies, late entrepreneurial legend Steve Jobs changed the face of web development. Apple’s graphical interface innovations combined development and design with consumer usability and commercial appeal. Consequently, today’s developer must know more than just coding. Likewise, sit Read More

How do people become truly influential in the social age? If you, like me have been raised with the notion that celebrities, sports stars and politicians were influential because of what they do and not who they are – we’re on the same page. But when you actually [...] Read More

What if you have a brilliant idea and your friends and family talk negative things to you? Find out how you should stay motivated in such a situation. Read More

As a blogger I’m sure there’s nothing you’d love more than to get in front of the audience of an influencer. I know from my own experience it’s exciting to get in their circles and it also helps build an audience. Read More

Here are the 12 best ways to engage on Facebook to ensure social media success. Get more Likes, increase clicks and page traffic using these easy methods. Read More