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While Boticca.com is a fashion brand through and through, it’s got its finger firmly on the pulse of social media, too. If you’ve never heard of the Read More

We’ve all had those days where we wake up and have the best of plans to be productive. Yet somehow, we end up distracted by one thing or another, and the next thing we know it’s 5 pm and only one task has been accomplished? Having a great calendar system is a great start to getting the most out of Read More

Okay, you’ve most likely heard tons of stories about how some app developers on either the iOS or Android or even the RIM platform have made tons of money, bought the Maserati and retired to the beach on Nevis….and you’re figuring that this may just be the biz model to clone and follow.

Not so f Read More

Despite the fact that it lags behind social media giants such as Facebook and Twitter in membership, with Facebook clocking in at over 900-million users and Twitter topping 140 million, StumbleUpon’s relatively small 25-million users are currently contributing more than 50 percent of all referral t Read More

For the co-branded pages to increase affiliate conversions, here are the 5 key elements you want to cover: (1) Affiliate's logo alongside with the merchant's/advertiser's logo (assures the end user that there's a clear tie/relationship between the two); (2) Verbiage which welcomes the affiliate-ref Read More

Since the Google Penguin Update went live on April 24th (with Penguin 1.1 rolling out a month later), I’ve received an influx of calls from site owners that want to what they can do to recover their lost traffic. Let me start off by saying that before you can recover from Penguin you need to know w Read More

For me the jury is still out when it comes to Pinterest. I have started pinning on a couple of boards, but really don’t understand how this is going to directly drive customers to my business.

To be completely honest, I haven’t taken the time to study the platform and develop any strategies that Read More

If you are involved in social media, chances are that you have heard of content curation. The phrase has amassed a huge amount of publicity, as well as strong advocates and ennemies. The latter often contend that curation violates copyright laws and provides curators with an unethical way to draw a Read More

The unfortunate truth is you, me and the Million other people with Marketing blogs can’t all be unique Internet snowflakes descending to Online super-stardom. Read More

How to Deal with Employee Apathy Are your employees like dead ducks at their desks? Do they look like something the cat dragged in when they arrive in the mornings, only to get progressively worse... Read More