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Website navigation is often thought of as the primary strip surrounding your header. Wrong! Your website is actually a navigation network, are you making the most of it. Read More

If you want to improve the look of your site and up your conversion rates, PLEASE take these 5 things off your website! Read More

Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He found my blog post because I had successfully optimized it using keywords. In this article, I show you how I used keywords in my URL, headings, images and meta-tags to help you do this. Read More

By now, you have probably heard of and/or fallen prey to the addictive power of Pinterest. However, did you know that the platform is a fantastic promotional tool for businesses and entrepreneurs? In this article, you will find six tips, and two tricks, that will help you harness the power of this Read More

This is something I’ve been wondering about for a while: Can you take Wikipedia content, repackage it, and sell it (in ebook form, for example)? Is that legal? I did some digging and here’s what I found out. Read More

Salesforce.com just unveiled Desk.com (formerly known as Assistly), which is likely to open the world of online customer service to thousands of small businesses. There is much more to this news than just a name change, it promises to revolutionizing customer service for small businesses. Read More

t has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

See this Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commi Read More

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins. They told Wall Street analysts that they would have to “moderate” ad budgets because Facebook and Google can be “more efficient” than the tr Read More

There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term Read More

For small to mid-sized businesses that don’t have $10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certai Read More