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The stories about the people behind 8 of the most popular apps in the world. Learn from their fascinating story. Read More

Looking to network and learn about various aspects of business, marketing, and technology? Here are over 80 conferences and events to choose from in 2015! Read More

A consistent brand helps to build a sense of community, fostering customer connection and loyalty. How to maintain your brand consistency Read More

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. Read More

Change is hard. I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. In both cases, it’s easy for them to become frustrated and give up, since most have never been tra Read More

As a small business owner, I get it. Every dollar we spend has to be calculated. We don’t have a lot of cash to spend so we learn to be as frugal and self-reliant as possible. With that said, I have learned that there is a big difference between being cheap and frugal, a difference that leads to su Read More

If you want your business to be taken seriously, you need a business plan. Here are the elements you need to include in order to create a fleshed-out business plan. Read More

You see them everywhere: on the latest episode of The Voice, on the Ford commercial during the Superbowl, and they’re all over social media. But do they mean anything? Are they just a fad or will they actually move the needle on your business bottom line? Here are three ways that hashtags can be us Read More

You’ve been invited to speak at the international business networking event.

No, not literally, but close enough.

Only in this case, your message will stay on after you’ve completed your speech and come off the podium.

And your voice will be heard through the power of your pen.

The pen Read More

Equity = Assets – Liabilities. You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking even or worse, a liability. The question is how to invest in marketing that creates revenue and becomes an asset rather than a liability. Read More