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As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Printed flyers and postcards can help you promote your online business, but are they worth it?

What should a flyer say to get people to visit my website or blog? What's the best way to do this?

Printed flyers and postcards are NOT my favorite marketing technique – but they still have some ap Read More

How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimizatio Read More

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More