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Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

Here are the 3 exciting trends increasingly being adopted by advertisers, publishers & brands to improve their mobile ads strategy. Simon Birkenhead, CEO of Axonic, highlights the increasingly important role that programmatic & user engagement play in advertising. Read More

If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More

Ten contributors from across the world share their experiences using images in their content marketing, answering the following questions:

Where do you get photos for your content?
How do you choose / adopt / fit them into it?
What social media is the most effective for you in terms of visual Read More

If someone is wondering how the use of second screens is trending, all they probably need to do is look around their own living room. Gone are the days when the entire family sat around the television set together as if it were some sort of communal hearth. Instead, Americans are... Read More

When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully. Read More

In Southern California, where I live, we are car dependent. So it’s no wonder we’re surrounded by numerous drive thru restaurants—mostly serving up burgers, chicken or tacos.

But as Americans have gotten busier and more time-challenged, we’re all looking for convenience (and choice) from restaur Read More

'Tis the season for resolutions, and instead of telling you what you should be doing with PPC this year, I'm going to share three resolutions I plan on tackling in 2015. Read More

Read on to learn more about these experts and what they have to say about keeping workers happy without bumping their pay grade. Read More