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The PR Verdict: “F” (Full Fiasco) for Vatican PR. (And presumably ”A”--Gold Star!--for the Devil and his PR). If trying to portray events as storms in a teacup and a business-as-usual message, then invoking the Devil is bound to confuse.
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Look through your wordpress plugins on your dashboard. Does it still look empty or have too many wordpress plugins that are mainly junk and don't help? Read More

A big idea is not something that you create, it is a process of discovery. This is where most advertising people go wrong. They think of a big idea as something they should come up with than something they should uncover. Read More

Who are the best people in Internet Marketing both Social Media & SEO to follow? Where do I find a good list for both Twitter and Google+? Well, here is the list. Read More

Cloud services sound great, are inexpensive, and create an efficient way to do business. In many cases, there doesn’t seem to be a downside to working in the cloud. However as with all new business measures, you must carefully review your own practices to assure cloud computing is best for your bus Read More

Even if you fail to understand the "social" part of social media, there is another good reason not to schedule tweets. You might be saying something no longer valid. Here is an example of one of the worst scheduled tweets ever. Read More

Every successful small business owner must learn how to delegate if he or she wants to be successful. Many skills are involved and no person can be an expert in all of them. That’s why you must put others in charge of some aspects of your business. Read More

Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More

Email marketing is still the best performing online marketing channel. But your strategy needs to evolve. Here are some email best practices that you can use. Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More