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How can brands determine the return on investment from their social media campaigns?

Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:

1. Choose your goals.
2. Determine which metrics will help you measure your success.
3. Read More

Do you run an immortal business? If you answered “no,” or hesitated to be sure of your response, then you don’t think of your business as immortal. So when do you plan to shut it down? Most owners react viscerally to that question. They’ve invested too much to watch their companies become a memory. Read More

There are, unfortunately, many unhappy solopreneurs. The most common source of that unhappiness? A lack of success.

Once unsuccessful solopreneurs resolve the sticking point, they continue on the road to success. If they don’t, they fail. Hopefully, they learn and try again. Read More