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A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship. It supports key business goals and helps you easily visuali Read More

Let’s address the ugly part of editorial mission statements up front.

Too few brands (18% of B2B marketers) have one. Read More

Shutterstock has more than 190 million license-able images small businesses can use on websites and other marketing materials. But as the library keeps getting bigger, it is going to take longer to quickly find the images you want. To overcome this challenge, Shutterstock has launched Showcase, a n Read More

When was the last time you updated your LinkedIn profile?

Are you taking advantage of all of the LinkedIn features available to you?

In this article, you’ll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. Read More

The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. Here are 6 proven branding and marketing tips to help your beauty business reach and connect with customers.



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Your fashion business, like every business, needs a strong visual brand and a professionally designed logo, a website, social media assets and more. Read on to learn six important reasons why your fashion design business needs good design – and the most import design priorities for your business.
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Tapfiliate is cloud-based affiliate tracking software. It enables you to create, track and optimize your affiliate marketing programs. Read More

Uber currently has drivers operating in 633 cities worldwide. From nowhere they have stormed the market and disrupted taxi services globally.
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In my role as business advisor, I rarely find owners and founders who aren’t working hard, but I often find dedicated people who can’t seem to stay focused. That means they may be killing themselves by working twenty hours a day, multi-tasking between email, their smartphone, and the crisis of the Read More

I sat there in amazement.

I had created an account and logged in.

The result was not what I expected.

The screen had filled with people I hadn’t seen in 20-30 years. Read More