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Storytelling is an effective way to connect and engage with consumers, but many brands haven't really embraced it. Why is that? Read More

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized. I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably are Read More

For this week’s Marketing Eggspert Round-Up I have focussed on what we, at Egg Marketing, are good at — Content Writing & Blogging. Below is a list of articles we’ve compiled that will provide some great information about content writing and creating blogs. Read More

A Facebook business page is a marketing tool. We frequently need to pivot in this rapidly-changing, hyper-connected online world. It should be expected. Read More

With the current strong economy, as an active startup mentor, I’m seeing a new surge of entrepreneurs and startups, with the commensurate scramble for funding. There just aren’t enough angel investors and VCs to go around. Thus I’m getting more questions on new mechanisms, like crowd funding, or go Read More

Generation Z will spend $200 billion in 2018! If you’re not marketing to Generation Z yet, you soon will be. Here are five action items for online sellers. Read More

Take it one month at a time, and you'll easily boost sales for your ecommerce store in the new year. Here's a plan with 12 sales goals to get started Read More

Companies that move past traditional org charts set themselves up for success in utilizing freelancers to scale up and down as needed. Read More

The common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.
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Successful startup owners demonstrate great resolve and discipline. Their habits and unique set of characteristic set them apart and help them succeed in business. Here are some of the top things highly successful owners do all the time that make all the difference for their companies Read More