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Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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A common practice for Social Media Marketers is quickly loosing the engagement it once received. In this article we share our top best practices to ensure you are using content curation to its fullest potential in todays digital world. Read More

Documented processes are the best way to make sure your business has consistent success. By providing a set of instructions for everything that your employees have to do more than once, you almost entirely eliminate human error from how your team runs. Nobody can misunderstand or forget their tasks Read More

Running a business can be difficult. But it’s even more challenging when you don’t have the right people around you. A business is nothing more than a collection of individuals with a common, shared goal. But if your team doesn’t come together, then that goal – whatever it is – is in jeopardy.

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There’s a lot of advice on the internet. Some of it is good, some of it is terrible, and some sits in the gray area between. Read More

Want to produce how-to videos for your social media audience?

Wondering how to create screen recordings with your smartphone?

In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms. Read More

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Read More

Small businesses are making a lot of mistakes that could have a major impact on their team members and bottom line. Terry Duncan, president of Duncan Management Consulting Services, has seen many of these mistakes first hand, and has guided many clients to correct these various issues.
Of course, Read More

Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their Read More