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First impressions are important, and today, we often make our first impressions via email. Here's a look at how you can optimize your welcome messages to help your business make a good impression and set the stage for a lasting and profitable relationship with your customers and prospects.



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We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.

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Too many entrepreneurs are more focused on raising a round of funding than on building a valuable business. Read More

This article will explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business. Read More

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search Read More

Learning to ask for help will improve both the number and the quality of conversations you have while telephone prospecting. Read More

Is it possible to gain personal, professional and above all economical independence by creating online courses?

Today, you can create an online course to do that. It is not a secret that this market is expanding and becoming increasingly bigger.

Consider that in 2011, about $35 billion was sp Read More

Many B2B businesses are skeptical about the benefits of social media marketing. Here are 5 steps to create a winning social media strategy for B2B companies. Read More

Do you enjoy attending business conferences on behalf of your small business?
The first time you went, you were probably excited. Then you go to one or two and you start to find the reasons to not go to future conferences. Or maybe you like the first experience and make them regular parts of your Read More

Business failure has more to do with personal reason than market conditions. Here are 5 reasons why your small business can fail. Read More