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Back in 2015, Nielsen wanted to determine why people purchased specific products. What did it find? Was it urgency, testimonials, color?

Nope. It was brand name. Read More

It’s easy to get caught up in the day-to-day of running a business. I’m sure it’s commonplace for many of us who run a small business. We wear a lot of hats and we’re pulled in a dozen directions. It’s time to come back to center and focus ‘on’ the business. Read More

Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33% with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget. To understand what is required for lower CPI and CTR, evaluating the Instagram-driv Read More

You’re ready to pitch your business and secure funding, but how do you find the right investors? Here’s where to look—and how to get their attention. Read More

Following small business hashtags on Twitter can help you find valuable educational resources, the right people to follow, and more followers. Read More

Shopping cart abandonment is part of the ecommerce world, but you don't have to take it lying down. These strategies will help reduce it and increase sales. Read More

“This is a small change, but a big move for us.” – Jack Dorsey’s moon landing moment, except no one seems particularly excited. In announcing the new 280-character limit for Twitter, all he seems to have done is increase debate about the issue (which is mostly being done in 140 characters or less) Read More

In this article, you’ll discover best practices to help you safely and legally regram other people’s content on Instagram. Read More

Need some inspirations to move forward with your online business? Use the success stories of the following online business successes. Read More

How would you like to add polling to images and videos you post on Instagram? Instagram just announced the availability of Polls, a new interactive sticker that lets you add polls to your Stories. Read More