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A lot of first-time business owners are simply unprepared for what to expect their first year, and that leads to their own demise. But if you can survive the first 12 months, you have a decent shot at long-term success. Here’s what you need to be aware of if you’re planning to launch a business thi Read More

Owning a business is as rewarding as it is challenging. Learn seven of the most trying small business challenges all entrepreneurs will face. Read More

Live video is something you must add to your marketing strategy in 2017 and right now the two biggest platforms are YouTube Live and Facebook Live. But which one is right for you? How do they stack up against one another when we compare feature by feature. Find out is this edition of Learn to Live Read More

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Read More

Effective communication is an absolute requirement for successfully starting a business, but it doesn’t come naturally to many entrepreneurs. Communication is considered a social skill, and inventors and engineers, for example, are not known to be social butterflies. Read More

Kevin Starr, the incredible Executive Director of the Mulago Foundation, invests $10M per year into social impact organizations tackling the toughest problems in the harshest conditions in the world.

The way he evaluates an investment is by asking the following four (seemingly) simple questions: Read More

Another year of blogging came and gone, yet the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken Read More

Google Adwords does not charge a fee in order to use the Google Adwords platform. You pay on a Cost Per Click basis, meaning you are only charged when someone clicks on a link in your ad and visits the website or landing page that is associated with that ad. Read More

With access to an endless supply of information at our fingertips comes the difficulty of maintaining focus—especially at work. Here's how to get back on track, and avoid derailment in the first place. Read More

Maximizing income is top-of-mind for every small business owner, but if you’re paying for software or apps to help run your business, you could be throwing money away. Google offers several products that can help you do more, market better, and attract more customers—all for free.

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