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With very little build up or fanfare, Google tossed out the old paid search layout and imported a new one last month. And all the other changes over the past six months have drastically changed what you see when you do a simple search for “basketball shoes”. Now, there’s a rich snippet, Read More

You and your colleagues have put a lot of work into building your brand. Maybe you’ve attracted a reliable customer base, established a great reputation, and have a well-oiled marketing machine. Your safe and reliable advertising strategy has done well so far by focusing on promoting your pricing Read More

We’ve mentioned before just how important it is to keep tabs on what your competitors are doing. One space where this is particularly important is in pay per click advertising. Because PPC advertising often goes up in price when more people are competing for it, you should ensure that you’re aware Read More

B2B lead generation is essential to building and sustaining your business. You want to be able to identify a large number of business leads, but you also want to find quality leads that are likely to produce the kind of sales results you are looking for. Read More

Video has always been exciting. It’s always held a certain magic to it. But with 360 degree video on the rise, the line between a production and virtual reality is blurring.
For those who want in on this trend, the gear needed is becoming more affordable: prices range from $350-900 for cameras tha Read More

Today, you frequently hear about search engine optimization and the importance of SEO to the success of your website and business. Even so, SEO itself can sometimes be somewhat shrouded in mystery, and you may find yourself wondering exactly what is involved and why you need it. Read More

As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive, particularly within the industrial and manufacturing sector Read More

As consumers, we’ve always sought the opinions of our fellow consumers to inform our purchasing decisions. As social media has developed, we are now able to observe our peers and our favorite online personalities to see what brands they endorse. Read More

The world isn’t just about “Like” anymore – now we have “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”
Facebook rolled out their new Reactions, but conveniently forgot to give us the universally-desired “Dislike” button.
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After its long awaited arrival, the new reaction function on Facebook introduced last week was generally met with excitement. Causing quite a buzz, Facebook’s feed is so far seeing a decent improvement of post interaction due these classic like alternatives.

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