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Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it Read More

B2B is not dead. If it is not working for you, or working as well as you would like, you are probably doing it wrong. Learn more... Read More

Are you using the wrong metrics to determine if you're successful?

Do you look successful but internally you're struggling?

Find out how "How to Stop Looking Successful and Become Successful!" Read More

Your first generation of customers may have a stronger inherent sense of loyalty to your brand. Make sure you earn it. Read More

When we describe modern businesses bigger than a handful of employees, there’s often a tendency to compartmentalize roles. Read More

Hold onto your socks: Millennials are the most tech-savvy generation. Okay, that’s really not so surprising. Born into the Information Age, most Millennials are digital savants compared to Gen Xers and Baby Boomers who have had to adjust and adapt to today’s technology. Read More

Writing landing pages can be a heavenly thing.

Tragically, the aftermath of getting them wrong … is anything but.

In this article, you will learn how to nail the six on-page elements of every great landing page … along with — number seven — the most overlooked off-page ingredient. Read More

Having professional-looking website images on your site can attract more visitors, and more business! Learn some tricks for using them more effectively. Read More

Microsoft’s major business-focused event for the year, Microsoft Envision, is taking place this week in New Orleans. Keynote speakers on the first day included Satya Nadella, CEO of Microsoft, and Dan Schulman, the CEO of PayPal. Here are seven high points from the first day of the conference. Read More

Over the past several months, I've been fortunate enough to guest post for several popular blogs. Guest blogging is a good way to grow your brand, but here are a few other lessons I learned from the experience. Read More