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Are you trying to reach an on-the-go social media audience?

Are your ads optimized for mobile users?

More people are using social on their smartphones. If you want to reach them, you might need to rethink your ads.

In this article you’ll discover three ways to make your social media ads mo Read More

Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It.

Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?” Read More

A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Read More

I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of what we do.

These campaigns are our attempt to meet a goal in a specific time frame. Usually, there are prospects involved. And the goal is about getting those Read More

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of Read More

Do you build email lists in your website? If your answer is yes, the chances are high that you are using a pop-up to collect emails. Read More

Instagram users are talking about the coming timeline update. Here’s everything you need to know about it (and then some.) Read More

Whether you like it or not, programming is becoming one of the most important skills in the 21st century. Invest in your future by learning design and coding while commuting, flying or waiting for your friend who is always late.
Read More

Healthcare, renewable energy and technology are expected to drive economic engine in the coming years for the U.S. What do you need to know about them. Read More

Overwhelmed by how much content you need to produce? You can easily outsource content writing — with these tips (and your readers will never know!) Read More