BizSugar.com › Advertising › Why you should be using out-stream video ads

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of total digital ad spending this year and reach $16.69 billion by 2020. But as this channel grows to account for 13.3 percent of total digital ad dollars, advertisers are stifled by the limited supply of true pre-roll inventory available in the marketplace. Enter out-stream.