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Making your boss look good is a win-win situation. It helps your boss for obvious reasons, but it also helps you by improving your boss’ opinion of you, reflecting well on your whole department, and just plain getting the job done. Read More

Facebook announced an update to News Feed that will help users see content they really care about. According to Facebook, this will diminish the effectiveness of clickbait headlines and other spammy material. Read More

You may have heard the term “SWOT analysis” floating around when talking with others about your business and marketing ventures. But do you really understand what a SWOT analysis entails? Read More

PCI compliance is quite the process, but it is an enormous way you can make sure your customers are safe with you. You meet it because you care about your customers, and it’s best for them.
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Nestled in the heart of downtown Warsaw, Indiana, Greek’s Pizzeria serves countless Hoosiers lunch and dinner every day. Famous for its delicious pizza and breads, the Warsaw branch of Greek’s has been in operation for more than three years. Read More

Every new brand faces two big challenges: growing through the acquisition of new customers, and establishing loyalty to the brand. Differentiation is the facet of marketing that sets otherwise similar brands apart. Read More

Sometimes a little motivation can go a long way. Whether it’s working out to achieve your fitness goals, learning a new language, or meeting a quarterly sales goal, Lift is an app that keeps you motivated to do your best. Its motto is: “Unlock your potential. Change your life.” Read More

Technology and financial companies tend to have the stigma of buttoned-up, high-pressure, corporate offices. Since PayProTec is a technology company that stewards finances, one might assume they have a stuffy office atmosphere. Read More

To better understand social networks, let’s look at them a little differently. What if social media had real-life equivalents? Read More

Faulty rumors about mobile payments regularly surface on the web. In light of big-name security breaches, reports of outrageous processing fees, and complicated setups, it’s easy to write off mobile payment processing. Read More