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You might fear that learning how to market like a master could require extensive time and resources you simply do not have. But that does not have to be the case if you follow these tips. Read More

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get past the idea stage, or strike out randomly in many directions, hopi Read More

We've all heard about Facebook CEO Mark Zuckerberg's encounter with the penal system. Now let's find out what it means to marketers.

Facebook is an advertising hub for millions of brands around the world spending billions of dollars each year. At this point, if anything goes wrong with Facebook, Read More

Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line.

There are a lot of factors that determine how useful a tool is for your organization.

I Read More

Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals, and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Here's your most burning off-page SEO questions answered... Read More

Content creators have become an industry to themselves. And companies that provide communication solutions have been adapting their products to meet the particular needs of this growing user base. Skype for Content Creators is the latest feature, which will allow creators to record videos, podcasts Read More

In this Process Street article, we’re going to look at some of the fundamentals and pick out key historical thinkers whose work we can trace from in order to better inform how process improvement methods should be done.

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A brand persona is the voice of your business. Having a strong identifiable brand persona will help you reach your target customers and attract more customers. Read More

Podcasts. Have you tried them? Do you listen to them? This weeks Marketing Eggspert round-up features posts about Podcasts – the best ones, the back story of Podcasts, whether or not to have a Podcast for your small business, an interview with Colin Gray about podcasting and lots more. Read More

A remake of one of my most popular older posts: some quick tips to help you choose the most advantageous name for your new business. Read More