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How much is too much? There is a common, and intuitive, assumption that brands should not post too frequently, or they will annoy their audience, who in turn will be become less receptive to their messages. However, hard data on this has not been available until now.

We used the Track Social pla Read More

Facebook uses a proprietary algorithm called Edgerank to dictate the visibility of content in user’s streams. The effect of this is that much content may be either reduced in visibility or not shown at all to a significant percentage of a brand’s audience. And when there is a history of poor engage Read More

Track Social follows more than 12,000 companies across hundreds of social media metrics and has noticed a recent boost in Monster Energy’s Facebook audience. This week, using our Campaign Module, we took a deeper look into determining what’s been fueling Monster’s growth and its impact on engageme Read More

Track Social has analyzed pizza brands across hundreds of social media metrics. We found two brands significantly dominate the competition and are locked in a heated battle for the top spot. Read More

Track Social's Campaign Tracking Module took a look at Mother's Day campaign activity and analyzed which brands had the most notable Mother's Day Facebook Campaign this year - did you take advantage of any of these deals? Read More

Track Social’s Social Media Zone is a portal for assessing the activity of all Social Media Brands on the major platforms – Facebook, Twitter, LinkedIn and YouTube. We looked at the leaders in Audience Growth Rate in order to predict what might be the next big thing in Social. Read More