BizSugar.com › Social Media › Optimizing Facebook Engagement – How Frequently To Post

How much is too much? There is a common, and intuitive, assumption that brands should not post too frequently, or they will annoy their audience, who in turn will be become less receptive to their messages. However, hard data on this has not been available until now.

We used the Track Social platform to analyze the effect of Posting Frequency – how often a brand posts – on the Follower response levels to those posts.

It turns out that although posting more often does have consequences, it is possible to post far more frequently on Facebook than many brands believe.