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Understanding your customer is critical to your business. But what may surprise you is that there is a lot you can do on your own without the need for expensive research. You and all members of your team can develop skills to find out how consumers truly engage with your business and why they go ba Read More

Online marketing and offline marketing have one major thing in common and that is that you have to take action in order to see what works and what doesn’t. Read More

By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel. In today's Whiteboard Friday, Rand shares insights on how to add energy and when to release it Read More

The National Association of Realtors suggests 5 to 6 million new renter households will be created within the next 10 years. Read More

By Mark Boyd

For small businesses that have moved to the cloud, managing multiple cloud-based applications (or cloud apps) is emerging as a new headache and productivity drain. The good news is that the cloud has been a brilliant watershed, offering its fair share of affordable, easy-to-use and Read More

By Susan Payton

Getting the attention of the media can work wonders for your small business, if you know what to do. And while you know press releases are one way to get the media’s attention, you might not be sure how to get your release in the right hands. Never fear, friends. I’m here to help Read More

By Ann Smarty

I have been at the website owning game for awhile. The face of the internet had certainly changed a lot during that time, in some ways more than I ever would have imagined. Social media is an especially crucial adaption, and on a wider scale the way that social media has shifted th Read More

We have all heard the sensible idea that we can learn from our failures. Yet the frustration and embarrassment that we often feel after a screw up can prevent this education or at least put it on Read More

We put together quotes from various marketing experts and small-business entrepreneurs, on the most important metrics a small business should track. Check out what they said!

The post includes quotes from Anita Campbell, Lisa Barone, Ann Handley, and more. Read More

Last Monday night, I was fortunate enough to speak to entrepreneur and CMO Jim Kras. In our 2nd interview for Get Busy Media, we talk about Whole Products Group's quick growth and eventual acquisition by Inergetics. We discuss the lessons he has learned from this experience and the advice he has fo Read More